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Principles of Business: Entrepreneurship by
Entrepreneurship is a career path that more and more students and job seekers are considering. Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world. Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship--how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more. This is information anyone looking to start a business needs to know.
Principles of Business by
Principles of Business: Management provides students and researchers with a solid understanding of the most important aspects of management, from leadership and operations to project management and entrepreneurship. An understanding of the fundamentals of management will serve job-seekers in all industries, alongside those who want to start their own business. Principles of Business: Management offers over 100 easy-to-understand entries covering the diverse field of business management.
Principles of Business - Marketing by
Marketing is used by all industries--business, retail, software, manufacturing, the media--any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing--advertising, copy writing, social media, branding--are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.
Saving and Investing by
Reaching our financial goals can seem difficult, but with a balanced saving and investing plan, we have a much better chance of achieving success. The new Saving and Investing provides students with everything they need to know about this important financial lesson, including choosing the right bank, risk versus reward, the nature of stocks and bonds as investments, and much more. This accessible resource contains full-color photographs and illustrations, a bibliography, sidebars, quizzes, and more to help students get on the right path to financial security. Chapters include: Financial Institutions and Compound Interest Risk and Return The Bond Market The Stock Market Other Investment Options.
Careers in Business by
Written for students in high school or undergraduate programs, Careers in Business Administration explores a variety of growing fields to help young adults gain a head start in learning about the many career opportunities available for those who want to pursue a career in business.
Google It by
Think. Invent. Organize. Share. Don't be evil. And change the world.Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word "google" has even entered our vocabulary as a verb. Now, find out the true history of Google--from its humble beginnings as a thesis project made out of "borrowed" hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. Award-winning investigative reporter Anna Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.
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